Transformation readiness

Organizations don’t fail to innovate because they lack ideas. Most organizations are fully capable of sourcing good ideas, especially in an era that emphasizes customer listening. Listening to the customer is essential, but it’s not the competitive advantage you think it is.

Ideas are cheap; execution is expensive. Even the best ideas are worthless if they can’t be implemented. Since execution isn’t easy, the ability to do it well separates leaders from laggards. It’s critical, but it’s also not the competitive advantage you think it is.